Personal branding as a tool for reputation, influence and trust

IT Valley × British Chamber of Commerce Business Breakfast

15 October 2026

Speaker: Lucia Pekaríková, CEO of KOMUNIKA PR & YOU ARE PR
An expert in strategic PR, reputation leadership and personal branding

Your expertise, experience and achievements are valuable. However, these alone do not guarantee that people will understand them, trust you or regard you as an authority in your field.

Personal branding today is not just about visibility or self-presentation. It is a strategic tool for building reputation, trust and professional influence.

At the business breakfast, we’ll look at how to turn your expertise and experience into respected authority, and how personal branding can open up new opportunities for you, your business and the company you represent.

What you’ll learn

• how to build a personal brand based on genuine expertise and value,
• what determines whether people see you as an authority in your field,
• how a personal brand influences reputation, trust and professional opportunities,
• how to increase your visibility without your communications coming across as an end in themselves,
• how to use the media and LinkedIn to systematically build a professional reputation,
• Why is a personal brand a strategic asset for both a leader and the company they represent?

LUCIA PEKARÍKOVÁ

Lucia Pekaríková is an expert in strategic PR, reputational leadership and building personal brands with value. She has been working in the field of public relations for 18 years and has been running her own agency, KOMUNIKA PR, for over 14 years, through which she carries out communications projects across four European markets.

It helps entrepreneurs, CEOs, leaders and experts to build personal brands that strengthen their credibility and professional authority, boost their visibility and open up new opportunities in both business and their careers.

She is the creator of the #youarePR concept, which combines personal branding strategy, media coverage and LinkedIn. She also works as an international mentor, trainer and speaker at conferences and universities in Slovakia and abroad.

Her interviews and expert opinions have been published in publications such as Forbes, Stratégie, Marketing Rulezz, Madam EVA and Evita.

“A respected personal brand is built when people clearly understand your value, trust you and associate you with professional authority.”

Come along for a practical insight into how a well-developed personal brand can boost your professional reputation, relationships and new business opportunities.

15 October 2026 | IT Valley × British Chamber of Commerce Business Breakfast